Kids=stoopid

Once upon a time...
During my childhood one cereal company was synonymous with 'pure crap'. Ralston. Excepting Cookie Crisp, which was not nearly as tasty as it's modern day variation (the "chocolate chips" would dissolve into a reddish-purplish mess in milk) Ralston's offerings were always disgusting. At some point the company became Ralston-Purina which should have been fair warning to all: "Hey kids. We manufacture but two things! Pet food and children's cereal!". Their trick was their clever cross-promotional schemes. They branded products like nobody's business. Ghostbusters, Dunkin Donuts, Nerds (shaped like a big-ass box of nerds containing two bags, one per side, each housing a different, awful-tasting cereal), Donkey Kong, Donkey Kong Jr., Super Mario Bros., etc. This company took advantage of kids like you can't imagine. And we fell for it hook, line, & sinker because kids are stupid.
The end
_{p.s. adults are stupid too}